Digital Marketing and its Scope
By Admin | August 21/2018
Digital marketing is simply marketing of business or products through digital media’s such as internet and mobile phones. This include Social media, email and websites.
Internet has become popular and people spend more time using internet .considering this fact there is a huge possibility in digital marketing field. A product marketed online can reach wide audience and can bring huge profit. Different tactics are used to promote your business online such as
1. Search Engine optimization
This is the process of optimizing your website to rank higher in search engine results pages, thereby increasing the amount of organic traffic your website receives. The channels used are websites, blogs and infographics.
2. Content Marketing
Content play an important role in digital marketing. Good and engaging content attract customers and can bring business. This also helps in lead generation and traffic to websites.
3. Social Media Marketing
4. Pay per click [ppc]
This is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price per click of the links you place. Other channels where you can use PPC are Facebook paid ads, twitter paid tweets and sponsored messages on LinkedIn.
5. Affiliate marketing
This is another type of marketing where people get paid for promoting someone else’s business and get paid once a business happen. This is performance based. This include posting video ads through YouTube partner program or posting affiliate links from social media accounts.
6. Email Marketing
Most of the companies use Email to communicate to customers and use it as a source to communicate about the discounts or sale happening. They intent to direct customers to business websites. This includes newsletters, customer welcome mails etc. Even though these are the widely used Digital Marketing Tactics there are even more to explore and we can give you a clear understanding and idea on this once you join our digital marketing course.
Scope of Digital Marketing
As per recent survey there is a big increase in Digital Marketing jobs. This is booming worldwide. The year 2016 took the industry by surprise with over 1.5 lakh job opportunities in the Digital Marketing domain. First quarter of 2017 marked for 8 lakh job opportunities and by 2018 it has again increased. To know the scope of this we just have to take a look in to job portals and witness the number of openings in this field which offers a good package .The attractive thing is one can work from anywhere with just the use of a good internet connection.
A person with a degree or one who has interest in this field can easily catch up and start a career in this field.Get started now. Contact us to know more about the scope, latest trends, Digital Marketing Certification and to clarify all your queries regarding this.
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